It was good of Michael Stelzner to introduce Seth Godin on his show Social Media Marketing. Seth was familiar to me, but the timing was right. It happened on the perfect morning walk a few weeks ago.
Social Media Marketing is about “navigating the social media jungle.” Seth’s podcast, Akimbo, is about the big ideas, and small, powering meaningful change.
Digital impact these days is measured in likes, follows and re-tweets. Until, you learn that a video view on Facebook equals three-seconds. And, only 7% of people make it to four. And, less than 1% of people ever see five. Seconds. It kills the notion that “video views” actually matter.
But, “social” is a tailor-made tool for my trade. A seemingly useful set of metrics to evaluate.
“People like me, do things like this”
“People like me, do things like this,” is a common refrain in Akimbo. It’s our culture.
So, by the standards of all the other content that other people have produced, “people like me,” try to have numbers like “this”, and strive to have status like “this”. The same or better than those other people who are “like me.”
“People like me” ask, why don’t we have more newsletter subscriptions? Why don’t more people read this blog? What is up with the YouTube channel?
Chasing techniques that increase the “engagements” distract from the real important work of “engaging meaningfully.”
Can Messenger Bots be deployed to invite people to join a newsletter list? Of course they can.
But, shouldn’t “people like me” instead host another meet and greet? Visit another school or seniors centre? Write another letter to the editor? Find ways to create quality, meaningful interactions.
Listening to Akimbo has been a good change. Seth has been a calming influence.
It’s set a new tone for “people like me” for 2019.
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